Privacy Policy
Last Updated: 2026
Dance South ("we," "us," "our," or "Company") operates dancesouth.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Data: Name, email address, and other contact information you submit through forms
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Persistent and session-based cookies stored on your device
- Usage Data: Pages visited, time spent on site, referral sources, and click-through behaviour
- Location Data: General geographic location based on IP address
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance measurement
- Affiliate tracking and commission attribution
- Site improvement and user experience optimisation
- Fraud prevention and security monitoring
- Responding to your enquiries and communications
- Compliance with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Cookies: Monitor clicks and referrals to partner operators
- Marketing Cookies: Support targeted advertising and retargeting
You can control cookies through your browser settings or opt out of analytics cookies via industry opt-out tools. Disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino and betting operators, including bet365. We are not responsible for their privacy practices, data handling, or content. We recommend reviewing their individual privacy policies before providing personal information. Third-party operators operate independently and are subject to their own terms and regulations.
Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data held by us
- Request correction or deletion of inaccurate information
- Restrict or object to processing of your data
- Data portability (obtain a copy in structured format)
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Analytics and cookie data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
We will respond to requests within 30 days or as required by applicable law.